WRITING & EDITING
Clear, accessible writing builds trust. I’ve created and refined content that turn everyday moments into meaningful learning, while developing briefs and voice guides that empower contributors to deliver consistent, high-quality work.
PBS KIDS
OBJECTIVE
Strengthen PBS KIDS for Parents as a trusted destination for caregivers by creating research-informed, practical content that sparks curiosity, supports everyday learning, and expands the visibility of priority PBS KIDS series—while maximizing efficiency and budget impact.
SKILLS
Editorial Strategy & Content Development, Writing (Articles, Listicles, Activities), Creator Recruitment & Management, Pitching & Brief Development, Educational Alignment & Standards Integration
FEATURED ARTICLES AND ACTIVITIES
⏺ 7 Creative Ways to Learn About Animals
⏺ 7 Ideas to Get Creative on a Family Walk
⏺ Make Daniel Tiger Banana Swirl
SCOPE
- Wrote original articles, listicles, and hands-on activities aligned to literacy, science, math, and social-emotional learning goals
- Rapidly expanded content on priority show pages to support marketing and series launches
- Curated and adapted ideas from broadcast and digital media into cost-effective, multi-use written resources
- Developed, assigned, and edited content from a network of 35+ contributors (writers and photographers)
- Managed editorial workflow from pitch to publication, ensuring alignment with brand voice and educational standards
- Supported discoverability and SEO-driven growth across the PBS KIDS for Parents platform
APPROACH
I approached writing and editing at PBS KIDS with one guiding belief: caregivers don’t need more noise—they need clarity, relevance, and ideas they can use today.
I began with research and audience insight, identifying what families were searching for and where PBS KIDS shows could meet those needs authentically. From there, I developed practical, step-by-step resources that translated on-screen moments into off-screen connection—keeping the tone warm, empowering, and grounded in learning science.
As a content manager, I built scalable systems to support quality at volume: clear creative briefs, voice guidance, structured edits, and thoughtful feedback loops with contributors. I also reimagined how existing show content could extend into articles and activities, increasing discoverability while reducing production costs.
The result was mission-driven content that strengthened trust with caregivers, supported series promotion, and expanded the impact of PBS KIDS across platforms.
NATIONAL GEOGRAPHIC EDUCATION
OBJECTIVE
Increase discoverability and classroom use of National Geographic Education resources by creating blog content that translates rich media and exploratory themes into practical, engaging learning experiences for teachers and students.
SKILLS
Content Curation, Editorial Pitching, Educational Writing
FEATURED ARTICLES
⏺ Media Monday: 5 Ways to Celebrate Citizen Science at Birthday Parties
⏺ Media Monday: Fun Ways to Learn About Animals
⏺ Media Monday: The Real Creeps of Halloween
SCOPE
- Wrote blog posts highlighting geography, culture, exploration, and global issues
- Planned and pitched recurring editorial features, including Weekly Warm-Ups and Media Mondays
- Aligned topics with seasonal themes, classroom rhythms, and new content launches
- Curated resources across National Geographic platforms and reframed them for classroom use
- Collaborated with editorial partners to ensure strategic promotion of priority materials
- Contributed to the development of a scalable blog model that continued beyond my tenure
APPROACH
At National Geographic Education, I saw the blog as a bridge—connecting expansive, visually rich content with the daily realities of teachers navigating limited time and competing priorities.
I began by identifying timely themes and emerging classroom needs, then curated resources that aligned naturally with those moments. Through recurring features like Weekly Warm-Ups and Media Mondays, I created consistent entry points for educators—making it easy to discover new materials and integrate them into instruction without adding planning burden.
Each post paired inspiration with practicality: a compelling hook rooted in exploration or global thinking, followed by clear suggestions for classroom application. I worked closely with the editorial team to ensure strategic visibility for new resources while maintaining authenticity and educational value.
What began as an experiment evolved into a sustainable content model that continued after I moved on—demonstrating its effectiveness in driving engagement and awareness.
DC Area Moms
OBJECTIVE
Support and connect parents navigating life with young children in Washington, DC by creating honest, practical content that balances emotional validation with actionable ideas—especially during seasons of uncertainty and stress.
SKILLS
Editorial Review, Personal Narrative Writing, Parenting & Lifestyle Writing, Community-Centered Storytelling, Voice & Tone Refinement
FEATURED ARTICLES
⏺ 5 “Secret” Gardens in Washington, DC
⏺ 5 Simple Summer Learning Hacks
⏺ 7 Tips for Taking Kids to a Baseball Game
SCOPE
- Wrote personal essays, parenting tips, and hands-on craft and activity guides
- Covered local events, family-friendly resources, and caregiving insights specific to the DC area
- Contributed content during the height of the COVID-19 pandemic to meet increased caregiver needs
- Served as website editor for approximately one year
- Edited and refined 5+ articles per week from a diverse contributor network
- Ensured clarity, accessibility, consistency, and emotional resonance across published pieces
APPROACH
At DC Area Moms, I wrote and edited with one core goal: help parents feel less alone.
My articles blended lived experience with practical support—offering crafts for long afternoons, local ideas for getting out of the house, and reflections that named the emotional realities of caregiving. I aimed for writing that felt like a trusted conversation: honest, specific, and encouraging without being prescriptive.
As editor, particularly during the early months of the COVID-19 pandemic, I helped shape a steady cadence of relevant, timely content. Reviewing five articles per week, I refined drafts for clarity and warmth, ensuring each piece met readers where they were—overwhelmed, searching for ideas, or simply needing reassurance.
The result was content that strengthened community connection during an isolating time and created a digital space where parents could find both solutions and solidarity.
Tirzah Weiskotten 