Mission and Focus

My work is guided by a simple mission: to create media that inspires curiosity, learning, and meaningful connection. I focus on content that doesn’t just entertain, but empowers audiences—helping children explore the world, supporting caregivers in everyday challenges, and connecting people with science, nature, and ideas that matter. I strive to balance creativity with clarity, and innovation with trustworthiness, so content is both compelling and credible.

My approach is shaped by a unique blend of content strategy and media operations. Early in my career, I developed expertise in the systems that support digital publishing—from content management and metadata to rights, workflows, and distribution. As I moved into leadership roles, that foundation helped me become a more effective strategist, enabling me to design content initiatives that account for audience needs, organizational goals, and the practical realities of execution. I believe the strongest strategies are the ones that can successfully move from idea to implementation.

Raised in a small town in Maine, I experienced firsthand how media can open a window to the wider world. Today, I live in Washington, D.C. with my husband and three young children, who keep life playful, busy, and endlessly curious. I am also a caregiver for a parent with Alzheimer’s, which gives me a personal lens on content that supports people navigating complex life transitions.

I bring deep expertise in cross-platform strategy, content development, workflow design, audience engagement, and the thoughtful application of emerging technologies, including AI, to support content creation, audience insights, and team efficiency. Having worked at both the operational and strategic levels of digital media, I excel at connecting creative vision with practical execution. Whether launching a new content initiative, designing a workflow, or developing an audience growth strategy, I draw on an understanding of the full content lifecycle—from creation and distribution to measurement and optimization.

While my career has been rooted in educational media for kids and families, I’m eager to collaborate on projects that extend learning and connection beyond the screen for any audience. I am especially drawn to work that builds confidence, fosters understanding, and supports real-world engagement, whether through digital campaigns, video content, or interactive experiences.