CONTENT DEVELOPMENT
Collaborative and strategic, my content development approach begins with goals, audience, and scope. At PBS KIDS and National Geographic, I shaped adaptable, cross-platform concepts that maximized impact while keeping storytelling clear, purposeful, and audience-centered.
PBS KIDS
OBJECTIVE: Design and implement a structured content development process to produce multi-platform materials that extend learning beyond the screen, engage parents and caregivers, and uphold PBS KIDS’ mission of curiosity-driven, accessible, and educational content.
WEBSITE CONTENT
I shaped the editorial strategy and guided content creation to make learning accessible, engaging, and fun. By developing concepts, aligning ideas with learning goals, and collaborating with writers, photographers, designers, and advisors, I turned complex topics into articles, activities, birthday parties, and printables that sparked curiosity for both kids and caregivers.
FEATURED COLLECTIONS
SOCIAL MEDIA CONTENT
I worked alongside the social media team to come up with ideas and shape content that met campaign goals while adapting to platform trends. By developing ideas for videos and graphic posts, I amplified engagement while keeping learning objectives central to every piece.
FEATURED POSTS
National Geographic Kids
OBJECTIVE: Develop and direct platform-native digital content to extend beloved National Geographic Kids franchises, balancing educational priorities, brand integrity, and performance strategy to engage kids worldwide across YouTube, streaming, and web platforms.
VIDEO CONTENT
I approached content development as both organizer and storyteller, turning Nat Geo Kids’ legacy of exploration into videos that were curious, bold, and built for kids. I developed cross-platform plans, collaborated with production teams and vendors, and used audience insights and performance data to scale ideas, expand reach, and strengthen engagement.
FEATURED VIDEOS & SERIES
Explore My Portfolio
Tirzah Weiskotten 