VIDEO PRODUCTION
Video production has been a throughline in my career—concepting, scripting, vendor management, and final review. I lead cross-functional teams to deliver short-form, vertical, and long-form educational media on schedule and aligned to platform strategy.
PBS KIDS
OBJECTIVE: Develop and scale high-performing digital video content aligned with PBS KIDS series priorities—translating educational goals into engaging, platform-native formats that drove measurable YouTube growth and expanded bilingual access.
Ready To Learn Parent Activity Videos
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CHALLENGE
Produce a video series in English and Spanish supporting Ready To Learn–funded PBS KIDS shows to increase discoverability, deepen awareness, and reinforce appreciation for the learning goals embedded within each series.
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MY ROLE
Led the project end to end—shaping the concept, selecting a production partner through a formal RFP process, hiring a writer to develop the activities, and guiding script reviews and revisions. Oversaw production from the brand side, ensured alignment with series priorities and were optimized content for discoverability and platform growth.
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RESULTS
Produced 28 videos on a $200K budget, contributing to major channel growth—including #CampYouTube 2021 placement that increased channel views from 11K to 157K in 10 days and drove a single video from 850 to 86K views.
National Geographic Kids
OBJECTIVE: Scale high-impact, franchise-aligned video content across YouTube, digital, streaming, and education platforms—expanding audience reach, strengthening brand partnerships, and standardizing production workflows to support sustainable growth.
Somebunny Loves Me Video
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CHALLENGE
The Books Marketing team wanted a companion video to promote Parry Gripp’s book Somebunny Loves Me, but the project had a very limited budget. The goal was to produce an engaging video that aligned with the book’s style while sourcing affordable footage and managing production from start to finish.
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MY ROLE
I served as producer from start to finish—sourcing affordable footage, coordinating with Parry Gripp and the design team, managing the timeline, reviewing content, and ensuring all deliverables aligned with the book’s creative vision.
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RESULTS
The final video exceeded expectations, earning over 500K views and being featured on the book’s cover. The project delivered a polished, cohesive companion piece while staying on budget and strengthening the connection between the book and its audience.
Explore Academy Book Trailer
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CHALLENGE
The Books Marketing team needed a compelling book trailer to launch Explorer Academy—but with a very limited budget. The goal was to create a cinematic, story-driven video that would excite young readers, support book fairs and booksellers, and elevate the series launch without traditional production resources.
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MY ROLE
I facilitated end-to-end production—developing the creative concept, managing the vendor relationship, guiding script development, and providing editorial direction on cuts. I partnered closely with marketing and editorial teams to ensure the trailer reflected the tone, pacing, and adventure-driven spirit of the series.
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RESULTS
The trailer generated 65K+ views and was featured at book fairs and shared widely with booksellers to promote the new series. It provided a scalable, visually cohesive marketing asset that extended the book’s reach and strengthened launch visibility.
50 Birds 50 States Short Form Series
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CHALLENGE
I transitioned from National Geographic Education into a new role with Nat Geo Kids and immediately stepped into a short-form video production already underway. The creative team was in place and episodes were in progress, but the series required editorial structure, fact validation, and coordinated delivery to scale beyond its initial limited scope.
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MY ROLE
I stepped in as the brand-side production lead—facilitating development, sourcing and fact-checking content, identifying imagery, collecting cross-team feedback, and shepherding episodes through final delivery. I ensured creative alignment, editorial accuracy, and consistency across the growing slate.
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RESULTS
The series expanded from a small initial run to 26 produced episodes. The playlist has generated 330K+ views, with individual videos averaging approximately 135K views—demonstrating strong audience resonance and repeat engagement.
YouTube Playlist Project
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CHALLENGE
After transitioning from National Geographic Education to Nat Geo Kids, I stepped into an in-progress hosted playlist production tied to YouTube’s launch of the YouTube Kids app. As part of a select group of trusted kids’ media brands, Nat Geo Kids was invited to create 20 hosted playlists featuring curated videos from across the platform—aligned to brand values and educational priorities.
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MY ROLE
I managed the brand-side production—facilitating development, helping select playlist themes based on brand priorities, magazine audience interests, and YouTube trends, sourcing and fact-checking content, reviewing creative cuts, gathering stakeholder feedback, and ensuring timely delivery. I also supported the partnership with the production company and participated in on-set collaboration with hosts and crew.
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RESULTS
Produced 20 hosted playlists that continue to perform a decade later, generating 9M+ cumulative views with an average of 450K views per playlist. The project strengthened Nat Geo Kids’ early presence on YouTube Kids and positioned the brand as a trusted educational voice on the platform.
National Geographic Education
Engineering Exploration Challenge Video
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CHALLENGE
Support and scale National Geographic Education’s video production efforts by strengthening production workflows, managing vendor relationships, and expanding access to high-quality educational media for educators and students worldwide.
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MY ROLE
Served as associate producer across multiple educational video productions, supporting timelines, vendor communication, shoots, script facilitation, and licensing. Organized legal binders and managed photography and footage rights clearance to ensure compliant global distribution.
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RESULTS
Led the Education video team and multi-project production slate for six months during a producer’s leave, keeping 100% of priority projects on schedule. Produced and edited the Engineering Exploration Challenge highlight video, generating 1,000+ YouTube views and extending the reach of a national STEM initiative.
Explore My Portfolio
Tirzah Weiskotten 