WEBSITE & ASSET MANAGEMENT
At National Geographic Kids and PBS KIDS, I strengthened the infrastructure behind digital platforms by streamlining digital asset management, rights clearance, metadata standards, and licensing workflows. By improving searchability and compliance, I accelerated publishing timelines and made expansive content libraries easier for teams to access, adapt, and scale.
PBS KIDS
OBJECTIVE: Expand and optimize PBS KIDS for Parents’ digital content ecosystem—scaling high-quality, curriculum-aligned resources while building inclusive, efficient production systems that increased discoverability, engagement, and multilingual access for families and educators.
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CHALLENGE
Improve the PBS KIDS for Parents digital content library to increase discoverability and awareness on the web, ensuring consistent brand voice and tone. At the same time, discoverability, inclusive representation, and Spanish-language access required intentional strategy and scalable systems.
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MY ROLE
Led editorial planning and production for digital content aligned with PBS KIDS show priorities and learning goals. Developed new content, audited existing assets, and published content on the PBS KIDS for Parents website, including metadata and taxonomy management. Built and managed a distributed creator network, production workflow, and Spanish-language translation pipeline.
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RESULTS
Grew average monthly traffic from 500K to 600K–750K views. Scaled annual production to 75+ multi-platform assets and increased on-brand monthly output by 50%. Refreshed 110+ assets to strengthen brand, show, and curriculum alignment. Expanded writer diversity from 28% to 42%. Launched a Spanish-language translation operation that produced 250+ translations in two years.
National Geographic Kids
OBJECTIVE: Build and scale a compliant, data-informed digital video ecosystem for Nat Geo Kids—optimizing asset management, distribution, and YouTube strategy to expand global reach, strengthen franchise growth, and unlock new licensing opportunities.
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CHALLENGE
Scale video output without increasing production budgets. Nat Geo Kids needed a streamlined digital infrastructure to support rapid video growth, expand global distribution, and ensure legal and accessibility compliance—while maintaining consistent brand standards across platforms and partners.
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MY ROLE
Led asset management, rights compliance, and distribution strategy for Nat Geo Kids video, building licensing frameworks to support global expansion. Managed cross-functional workflows, organized rights documentation, cleared 100+ videos for multi-platform distribution, and aligned publishing systems with franchise growth priorities.
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RESULTS
Centralized 500+ videos to unlock innovative content repurposing and expand international licensing, strengthening Nat Geo Kids’ global presence. Standardized CMS, rights, and distribution workflows reduced friction across six platforms, streamlined partner access, and enabled compliant global expansion—driving new distribution opportunities and operational efficiency.
National Geographic Education
OBJECTIVE: Build scalable, rights-cleared media systems that transformed National Geographic Education’s photo and video archives into searchable, compliant, and globally licensable assets—supporting faster publishing and international revenue opportunities.
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CHALLENGE
National Geographic Education managed a vast media archive, but inconsistent metadata, legacy licensing agreements, and evolving global distribution needs slowed publishing timelines and limited revenue-ready opportunities.
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MY ROLE
Led DAM, rights, and licensing operations—standardizing metadata systems, auditing contracts, authoring licensing policy, building international catalogs, training interns, and coordinating cross-team workflow transitions to ensure legal clarity and scalable global distribution.
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RESULTS
Improved searchability and accelerated licensing approvals across 200+ collections and 4,000+ images. Restored legal compliance through systematic archival audits and standardized rights workflows. Enabled new global licensing partnerships through a structured content catalog and clearer usage policies.
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Tirzah Weiskotten 