💡 CHALLENGE
The channel launched with strong brand equity but limited strategic direction. With a growing content library and a small team, we needed to scale daily publishing, improve discoverability, and align creative output with audience behavior and franchise priorities—while navigating evolving platform tools and external partnerships.

⭐️ MY ROLE
Platform owner and strategic lead for Nat Geo Kids YouTube—overseeing content development, publishing, metadata optimization, and partnerships. Managed vendors and agencies, coordinated cross-functional teams, and aligned franchise storytelling with performance-driven audience growth.

📣 RESULTS
57M total views and 250K+ subscribers. Expanded flagship franchises (Explorer Academy, Amazing Animals, Just Joking, Weird But True!). Large-scale playlist collaborations reached 9M cumulative views and influenced Nat Geo WILD’s WILD KIDS programming block. Streamlined multi-platform distribution while maintaining brand consistency.

💡 CHALLENGE
As National Geographic Kids expanded its digital video offerings, content needed to work across platforms while staying aligned with established franchises, audience expectations, and production requirements.

⭐️ MY ROLE
Led content development for 15+ original YouTube series and franchise-aligned extensions, creating standardized workflows that improved focus and strengthened franchise integration. Collaborated with production teams and vendors to develop cross-platform content plans, refine deliverables, and ensure assets were optimized for digital and streaming distribution.

📣 RESULTS
Helped scale National Geographic Kids’ video strategy through more consistent development processes and platform-ready content packages. Contributed to award-winning programming initiatives and expanded educational franchises into engaging multi-platform video experiences for global audiences.

💡 CHALLENGE
The Books Marketing team wanted a companion video to promote Parry Gripp’s book Somebunny Loves Me with a limited budget. The goal was to produce an engaging video that aligned with the book’s style while sourcing affordable footage and managing production from start to finish.

⭐️ MY ROLE
I served as producer from start to finish—sourcing affordable footage, coordinating with Parry Gripp and the design team, managing the timeline, reviewing content, and ensuring all deliverables aligned with the book’s creative vision.

📣 RESULTS
The final video exceeded expectations, earning over 500K views and being featured on the book’s cover. The project delivered a polished, cohesive companion piece while staying on budget and strengthening the connection between the book and its audience.

💡 CHALLENGE
The Books Marketing team needed a compelling book trailer to launch Explorer Academy—but with a very limited budget. The goal was to create a cinematic, story-driven video that would excite young readers, support book fairs and booksellers, and elevate the series launch without traditional production resources.

⭐️ MY ROLE
I facilitated end-to-end production—developing the creative concept, managing the vendor relationship, guiding script development, and providing editorial direction on cuts. I partnered closely with marketing and editorial teams to ensure the trailer reflected the tone, pacing, and adventure-driven spirit of the series.

📣 RESULTS
The trailer generated 65K+ views and was featured at book fairs and shared widely with booksellers to promote the new series. It provided a scalable, visually cohesive marketing asset that extended the book’s reach and strengthened launch visibility.

💡 CHALLENGE
I transitioned from National Geographic Education into a new role with Nat Geo Kids and immediately stepped into a short-form video production already underway. The creative team was in place and episodes were in progress, but the series required editorial structure, fact validation, and coordinated delivery to scale beyond its initial limited scope.

⭐️ MY ROLE
I stepped in as the brand-side production lead—facilitating development, sourcing and fact-checking content, identifying imagery, collecting cross-team feedback, and shepherding episodes through final delivery. I ensured creative alignment, editorial accuracy, and consistency across the growing slate.

📣 RESULTS
The series expanded from a small initial run to 26 produced episodes. The playlist has generated 330K+ views, with individual videos averaging approximately 135K views—demonstrating strong audience resonance and repeat engagement.

💡 CHALLENGE
After transitioning from National Geographic Education to Nat Geo Kids, I stepped into an in-progress hosted playlist production tied to YouTube’s launch of the YouTube Kids app. As part of a select group of trusted kids’ media brands, Nat Geo Kids was invited to create 20 hosted playlists featuring curated videos from across the platform—aligned to brand values and educational priorities.

⭐️ MY ROLE
Produced 20 hosted playlists that continue to perform a decade later, generating 9M+ cumulative views with an average of 450K views per playlist. The project strengthened Nat Geo Kids’ early presence on YouTube Kids and positioned the brand as a trusted educational voice on the platform.

📣 RESULTS
I managed the brand-side production—facilitating development, helping select playlist themes based on brand priorities, magazine audience interests, and YouTube trends, sourcing and fact-checking content, reviewing creative cuts, gathering stakeholder feedback, and ensuring timely delivery. I also supported the partnership with the production company and participated in on-set collaboration with hosts and crew.

💡 CHALLENGE
Support and scale National Geographic Education’s video production efforts by strengthening production workflows, managing vendor relationships, and expanding access to high-quality educational media for educators and students worldwide.

⭐️ MY ROLE
Served as associate producer across multiple educational video productions, supporting timelines, vendor communication, shoots, script facilitation, and licensing. Organized legal binders and managed photography and footage rights clearance to ensure compliant global distribution.

📣 RESULTS
Led the Education video team and multi-project production slate for six months during a producer’s leave, keeping 100% of priority projects on schedule. Produced and edited the Engineering Exploration Challenge highlight video, generating 1,000+ YouTube views and extending the reach of a national STEM initiative

💡 CHALLENGE
Expand Nat Geo Kids franchises beyond their core formats—books, broadcast, and web—into digital-first spaces that could attract new audiences and deepen engagement. Campaigns needed to balance creative experimentation with brand standards, legal compliance, and cross-platform coordination, all while driving measurable performance.

⭐️ MY ROLE
I led the creative and operational execution of digital marketing campaigns—developing concepts, producing videos, managing external producers, and aligning stakeholders across editorial, marketing, legal, and distribution. I ensured each campaign supported franchise priorities while optimizing for YouTube performance and cross-platform amplification.

📣 RESULTS
Produced high-performing digital campaigns that expanded franchise reach and diversified formats. Key initiatives generated nearly 500K views for both the Explorer Academy trailer series and a YouTube-first music video, while brand collaborations with LEGO CITY and Barbie drove tens of thousands of additional views (43K+ views for BLAST OFF! and 62K+ views for the Explore With Nat Geo Barbie). These efforts strengthened cross-platform engagement and positioned Nat Geo Kids franchises for sustained digital growth.

💡 CHALLENGE
Nat Geo Kids was producing high-quality digital video content, but visibility among executive stakeholders was limited. The team needed a consistent way to showcase results, signal growth opportunities, and remain top of mind across divisions

⭐️ MY ROLE
Owned the strategy and execution—shaping executive-level messaging, curating performance insights, and framing projects within broader brand priorities to ensure Nat Geo Kids remained visible, valued, and strategically integrated.

📣 RESULTS
Strengthened cross-division awareness of Nat Geo Kids’ digital and streaming impact. The newsletter positioned the team as a strategic partner, helping elevate Kids platforms and franchises as scalable brand-extension opportunities.

💡 CHALLENGE
Scale video output without increasing production budgets. Nat Geo Kids needed a streamlined digital infrastructure to support rapid video growth, expand global distribution, and ensure legal and accessibility compliance—while maintaining consistent brand standards across platforms and partners.

⭐️ MY ROLE
Led asset management, rights compliance, and distribution strategy for Nat Geo Kids video, building licensing frameworks to support global expansion. Managed cross-functional workflows, organized rights documentation, cleared 100+ videos for multi-platform distribution, and aligned publishing systems with franchise growth priorities.

📣 RESULTS
Centralized 500+ videos to unlock innovative content repurposing and expand international licensing, strengthening Nat Geo Kids’ global presence. Standardized CMS, rights, and distribution workflows reduced friction across six platforms, streamlined partner access, and enabled compliant global expansion—driving new distribution opportunities and operational efficiency.

💡 CHALLENGE
National Geographic Education managed a vast media archive, but inconsistent metadata, legacy licensing agreements, and evolving global distribution needs slowed publishing timelines and limited revenue-ready opportunities.

⭐️ MY ROLE
Led asset management, rights compliance, and distribution strategy for Nat Geo Kids video, building licensing frameworks to support global expansion. Managed cross-functional workflows, organized rights documentation, cleared 100+ videos for multi-platform distribution, and aligned publishing systems with franchise growth priorities.

📣 RESULTS
Improved searchability and accelerated licensing approvals across 200+ collections and 4,000+ images. Restored legal compliance through systematic archival audits and standardized rights workflows. Enabled new global licensing partnerships through a structured content catalog and clearer usage policies.

💡 CHALLENGE
Teachers had limited time to discover and integrate National Geographic resources into their classrooms. The challenge was to connect rich educational content with real classroom needs in a way that felt practical, timely, and easy to implement.

⭐️ MY ROLE
Developed and executed a blog content strategy that translated National Geographic resources into classroom-ready ideas. Wrote and curated content focused on geography, culture, exploration, and global issues; launched recurring features such as Weekly Warm-Ups and Media Mondays; and partnered with editorial teams to align content with seasonal themes, classroom needs, and priority resource launches.

📣 RESULTS
Created a sustainable editorial model that increased visibility for educational resources while making them more accessible to educators. The recurring content framework continued beyond my tenure, demonstrating its value as an effective and scalable engagement strategy.