Areas of Expertise
Over the past 20+ years, my work has evolved alongside shifts in technology, media, and audience behavior. My portfolio reflects that growth—spanning content strategy, digital production and publishing, video development, platform and asset management, and integrated marketing across social, email, and emerging platforms.
💡Content Development
Collaborative and strategic, my content development process begins with goals, audience, and scope. From there, I shape adaptable concepts designed to travel across platforms—maximizing impact while keeping storytelling clear, purposeful, and audience-centered.
📣 Content Marketing
Strong messaging anchors every marketing strategy I build. Through SEO, cross-platform publishing, and thoughtful partnerships, content becomes a growth engine—expanding discoverability, strengthening brand visibility, and connecting the right audience to the right story.
🎬 Video Production
Video production has been a throughline in my career—concepting, scripting, vendor management, and final review. I lead cross-functional teams to deliver short-form, vertical, and long-form educational media on schedule and aligned to platform strategy.
▶️ YouTube Strategy
Growing National Geographic Kids’ YouTube presence deepened my platform fluency. From shaping content strategy and guiding vendor partnerships to refining titles, thumbnails, and metadata, I use experimentation and audience insight to drive sustained reach, engagement, and discoverability.
📩 Email and Newsletters
The inbox is a powerful touchpoint. I shape editorial calendars and write purposeful messaging that feels timely and useful—boosting open rates, deepening engagement, and turning great content into a consistent, trusted connection.
💬 Social Media
I craft platform-specific content that reflects brand voice and audience behavior—testing ideas, tracking performance, and refining messaging to spark engagement, build loyalty, and keep communities curious and connected.
🗂️ Website & Asset Management
Behind every strong platform is strong infrastructure. I streamline digital asset management, rights clearance, metadata standards, and licensing workflows—improving searchability, ensuring compliance, and accelerating publishing across expansive content libraries.
✍️ Writing & Editing
Clear, accessible writing builds trust. I create and refine content that helps caregivers and educators turn everyday moments into meaningful learning, while developing briefs and voice guides that empower contributors to deliver consistent, high-quality work.
Tirzah Weiskotten 