Areas of Expertise
Over the past 20+ years, my work has evolved alongside shifts in technology, media, and audience behavior. My portfolio reflects that growth, spanning content strategy, digital production and publishing, video development, platform and asset management, and integrated marketing across social, email, and emerging platforms.
Explore My Portfolio
Content Strategy & Development
I lead teams to spark strong ideas and shape concepts into distinctive, platform-specific deliverables.
Content Marketing
I develop messing strategies and platform tactics that expand discoverability and strengthen brand visibility
YouTube Strategy
I combine experimentation with audience insight to drive sustained reach, engagement, and discoverability.
Video Production
Experienced in concept development, scripting, vendor management, and editorial review for educational media.
Social Media
I craft content that reflects brand voice and leans into relevant conversations. I test ideas to keep communities curious.
Email Newsletters
I shape strategies built on purposeful, timely content that feels useful—turning storytelling into trusted connection.
Writing and Editing
I create and refine content that helps turn everyday moments into meaningful learning, while empowering contributors.
Web & Asset Management
I streamline digital asset management, rights clearance, metadata standards, and licensing workflows.
Tirzah Weiskotten 