WEBSITE & ASSET MANAGEMENT
At National Geographic Kids and PBS KIDS, I strengthened the infrastructure behind digital platforms by streamlining digital asset management, rights clearance, metadata standards, and licensing workflows. By improving searchability and compliance, I accelerated publishing timelines and made expansive content libraries easier for teams to access, adapt, and scale.
PBS KIDS
OBJECTIVE
Expand and optimize PBS KIDS for Parents’ digital content ecosystem—scaling high-quality, curriculum-aligned resources while building inclusive, efficient production systems that increased discoverability, engagement, and multilingual access for families and educators.
SKILLS
Digital Content Strategy, Website Growth & Optimization, Editorial Leadership, Curriculum Alignment, Workflow & Systems Design, Creator Network Management, Budget Management, Localization & Inclusive Content Strategy, Homepage & Distribution Strategy, Multi-Platform Production, Audience Growth & Engagement
SCOPE
- Produced 75+ multi-platform assets annually aligned to PBS KIDS show priorities and learning goals.
- Published and maintained content on the PBS KIDS for Parents website, ensuring accurate metadata tagging and taxonomy alignment.
- Conducted a comprehensive content audit and refreshed 110+ assets to strengthen brand, show, and curriculum alignment.
- Managed a $20K annual production budget to develop and update digital content.
- Built and managed workflows for 35+ contributing writers and 3 translators, including creative briefs, editorial guidelines, expert review, and streamlined approvals.
- Led the expansion of Spanish-language content, overseeing planning, translation, and publishing workflows.
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CHALLENGE
Improve the PBS KIDS for Parents digital content library to increase discoverability and awareness on the web, ensuring that brand voice and tone At the same time, discoverability, inclusive representation, and Spanish-language access required intentional strategy and scalable systems.
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RESULTS
Grew average monthly traffic from 500K to 600K–750K views. Scaled annual production to 75+ multi-platform assets and increased on-brand monthly output by 50%. Expanded writer diversity from 28% to 42%. Launched a Spanish-language translation operation that produced 250+ translations in two years.
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MY ROLE
Contributed to website and asset management by developing new content, auditing and refreshing existing assets, and ensuring timely publishing. Implemented a streamlined digital production workflow in ClickUp to manage timelines and assignments, introducing clear guidelines, advisor input, creative briefs, and an efficient review process. Oversaw and audited the video library to inform publishing cadence and playlist curation.
STRATEGY
I approached website growth as both editorial expansion and infrastructure design. I aligned production with show launches and curriculum goals, developing resource bundles that connected popular series to learning objectives. Strategic homepage and newsletter placement increased visibility and engagement.
I built scalable creator workflows—style guides, onboarding playbooks, and creative briefs—to support a growing network of contributors while maintaining brand consistency. Partnering with translators and cultural advisors, I standardized Spanish-language production, ensuring multilingual families had equitable access to trusted PBS KIDS resources.
NATIONAL GEOGRAPHIC KIDS
OBJECTIVE
Build and scale a compliant, data-informed digital video ecosystem for Nat Geo Kids—optimizing asset management, distribution, and YouTube strategy to expand global reach, strengthen franchise growth, and unlock new licensing opportunities.
SKILLS
Digital Platform Strategy, Digital Asset Management (DAM), Rights & Compliance Oversight, International Licensing Support, Cross-Platform Distribution, Metadata Optimization, Accessibility Implementation, Workflow Standardization, Performance Analytics, Franchise Expansion Strategy, Executive Reporting
SCOPE
- Managed the Nat Geo Kids Video Hub, overseeing multi-platform distribution across web, YouTube, Roku, Fuhu, Rovio, and Nat Geo WILD.
- Ensured all video deliverables met technical, editorial, and platform requirements for streaming and digital environments.
- Centralized and optimized a 500+ video asset library to improve organization and access.
- Built and maintained an international content catalog to support global licensing efforts.
- Implemented closed captioning and accessibility workflows across the video library.
- Managed legal binders and rights compliance documentation for 100+ video assets.
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CHALLENGE
Scale video output without increasing production budgets. Nat Geo Kids needed a streamlined digital infrastructure to support rapid video growth, expand global distribution, and ensure legal and accessibility compliance—while maintaining consistent brand standards across platforms and partners.
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RESULTS
Centralized a 500+ video library to unlock innovative content repurposing and expand international licensing, strengthening Nat Geo Kids’ global presence. Standardized CMS, rights, and distribution workflows reduced friction across six platforms, streamlined partner access, and enabled compliant global expansion—driving new distribution opportunities and operational efficiency.
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MY ROLE
Led asset management, rights compliance, and distribution strategy for Nat Geo Kids video, centralizing a 500+ asset library and building licensing frameworks to support global expansion. Managed cross-functional workflows, organized rights documentation, cleared 100+ videos for multi-platform distribution, and aligned publishing systems with franchise growth priorities.
STRATEGY
I treated digital video not as isolated uploads, but as a unified ecosystem. First, I centralized the video archive—standardizing metadata, rights documentation, and accessibility practices to ensure compliance and searchability. Then, I aligned production and distribution workflows so assets could scale seamlessly across YouTube, streaming partners, and the Nat Geo Kids website.
Data guided growth. Performance analytics informed series development, publishing cadence, and franchise prioritization, while cross-functional collaboration integrated YouTube into broader marketing and editorial initiatives. By pairing operational rigor with platform strategy, I transformed a growing video library into a structured, revenue-supporting global content engine.
NATIONAL GEOGRAPHIC EDUCATION
OBJECTIVE
Build scalable, rights-cleared media systems that transformed National Geographic Education’s photo and video archives into searchable, compliant, and globally licensable assets—supporting faster publishing and international revenue opportunities.
SKILLS
Digital Asset Management (DAM), Rights & Licensing Operations, Metadata & Taxonomy Standards, Global Content Catalog Development, Contract & Archive Auditing (TRIM), Workflow Design & Process Optimization, Policy Authoring & Usage Guidelines, Cross-Functional Coordination, International Licensing Strategy, Intern Training & Documentation Systems
SCOPE
- Led DAM and rights operations across 200+ photo collections and 4,000+ images
- Built an international content catalog supporting global licensing and alliance deals
- Streamlined metadata and rights workflows across Education platforms
- Authored licensing-out policies and usage guidelines
- Audited and archived hundreds of legacy licensing agreements in TRIM
- Implemented new rights-review and approval workflows
- Managed media operations for the Rocky Mountain National Park BioBlitz
- Trained and supervised five interns per semester in asset sourcing and clearance
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CHALLENGE
National Geographic Education managed a vast media archive, but inconsistent metadata, legacy licensing agreements, and evolving global distribution needs slowed publishing timelines and limited revenue-ready opportunities.
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RESULTS
Improved searchability and accelerated licensing approvals across 200+ collections and 4,000+ images. Restored legal compliance through systematic archival audits and standardized rights workflows. Enabled new global licensing partnerships through a structured content catalog and clearer usage policies.
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MY ROLE
Led DAM, rights, and licensing operations—standardizing metadata systems, auditing contracts, authoring licensing policy, building international catalogs, training interns, and coordinating cross-team workflow transitions to ensure legal clarity and scalable global distribution.
STRATEGY
I treated asset management as infrastructure for growth. First, I standardized metadata and rights-review workflows to eliminate bottlenecks and improve retrievability. Then, I built licensing frameworks and partnership documentation that allowed Education-owned content to be monetized and distributed globally with clarity and compliance.
By pairing operational rigor with training and documentation, I ensured new systems were adopted across teams—supporting both real-time publishing initiatives, like the Rocky Mountain National Park BioBlitz, and long-term asset value within a unified ecosystem.
Tirzah Weiskotten 