SOCIAL MEDIA
At PBS KIDS, I developed social media content that honored the brand’s trusted voice while meeting parents and caregivers where they were. I tested ideas and refined messaging to spark engagement, strengthen loyalty, and extend learning beyond the screen.
PBS KIDS
OBJECTIVE
Integrate social media into the broader content marketing ecosystem—aligning posts and video development with the editorial calendar, marketing priorities, and brand initiatives, while staying responsive to real-time audience conversations and driving measurable organic engagement growth.
SKILLS
Social Media Content Development, Platform-Native Storytelling, Creative Direction, Scriptwriting & Concept Development, Trend Translation, Cross-Functional Leadership, Campaign Planning, Short-Form Video Production
SCOPE
- Led cross-functional collaboration among editorial, video, and design teams to drive development
- Contributed to increased organic engagement by 40% across platforms
- Developed and tested trend-aligned social video concepts
- Created scripts, creative briefs, and rough-cut prototypes
- Contributed to content strategy and creative development of assets produced for the Webby Award–winning Lyla in the Loop campaign
- Produced content that was distributed across YouTube, Facebook, Instagram, and Shorts
FEATURED CONTENT: GRAPHICS
I developed scroll-stopping social graphics aligned with campaign priorities, seasonal moments, and audience trends. I created clear, engaging creative briefs and partnered with designers to translate curriculum-based content into bold, platform-native visuals that reinforced brand voice and drove engagement.
Audience Connection
Group Chat
I imagined the grown-ups of “Daniel Tiger’s Neighborhood” in a playful group chat, swapping preschool travel tips.
This graphic blended character voice with practical advice—making real-world parenting guidance feel warm, relatable, and fun to share.
Brand Promotion
Accessible Ways
Partnering with our designer and product team, I helped develop this graphic to show families how to adjust accessibility settings for videos and games. It translated technical features into simple, empowering steps for inclusive play.
Learning Goals Awareness
Share Yourself With and Learn From Others
Working with an autism advisor, I helped shape this graphic to reflect a common experience: wanting to be understood. Drawing from “Carl the Collector,” we highlighted simple, character-modeled tips that empower kids to share about themselves and stay curious about others.
Series Promotion
Roadtrip Plans
This engaging graphic highlighted quirky, memorable moments from select PBS KIDS shows to spark road trip inspiration. It reminded families of beloved characters while encouraging playful connection on the go.
ADDITIONAL SOCIAL MEDIA GRAPHICS I’M PROUD OF:
FEATURED CONTENT: VIDEOS
I developed, scripted, and prototyped short-form social videos that transformed complex educational topics into accessible, trend-aware storytelling. Collaborating with producers and editors, I built repeatable workflows to test formats, refine creative, and deliver high-performing content across platforms.
Audience Connection
Get Ready With Me
I developed this social video using a trending format to show parents a child using a checklist to get ready for the beach. I provided guidance and feedback provided throughout production. The video highlighted functional text in an everyday moment.
Brand Promotion
Tie-Dye T-Shirts
To celebrate Tie-Dye Day, I developed a creator-led video concept featuring tie-dye designs inspired by PBS KIDS shows. I partnered with a talented maker to execute the vision, ensuring the final piece reflected brand priorities while modeling hands-on creativity families could replicate at home.
Learning Goals Awareness
If You Know the Song
In collaboration with an advisor, I transformed a music-based social trend into an interactive challenge that highlighted algorithms—a core component of computational thinking. By inviting audiences to identify clues within familiar melodies, the video connected entertainment with cognitive skill-building in a way that felt playful, nostalgic, and instantly engaging.
Series Promotion
Things to Love About Daniel
I developed a social video highlighting intentional reasons parents value “Daniel Tiger’s Neighborhood”—from emotional regulation to everyday routines—positioning the show as a trusted parenting ally. I partnered with a producer/editor to create a concise, platform-optimized edit designed to build caregiver affinity and loyalty.
Tirzah Weiskotten 