Tirzah Weiskotten

At PBS KIDS, I developed platform-specific content that honored the brand’s trusted voice while meeting caregivers where they were—on web, social, email, and YouTube. I tested ideas and refined messaging to spark engagement, strengthen loyalty, and extend learning beyond the screen.

OBJECTIVE

Integrate social media into the broader content marketing ecosystem—aligning posts and video development with the editorial calendar, marketing priorities, and brand initiatives, while staying responsive to real-time audience conversations and driving measurable organic engagement growth.

SKILLS

Social Media Content Development, Platform-Native Storytelling, Creative Direction, Scriptwriting & Concept Development, Trend Translation, Cross-Functional Leadership, Campaign Planning, Short-Form Video Production

SCOPE

  • Led cross-functional collaboration among editorial, video, and design teams to drive development
  • Contributed to increased organic engagement by 40% across platforms
  • Developed and tested trend-aligned social video concepts
  • Created scripts, creative briefs, and rough-cut prototypes
  • Contributed to content strategy and creative development of assets produced for the Webby Award–winning Lyla in the Loop campaign
  • Produced content that was distributed across YouTube, Facebook, Instagram, and Shorts

GRAPHICS

I developed scroll-stopping social graphics aligned with campaign priorities, seasonal moments, and audience trends. I created clear, engaging creative briefs and partnered with designers to translate curriculum-based content into bold, platform-native visuals that reinforced brand voice and drove engagement.

Audience Connection

I partnered with a neurodiversity expert to create this graphic featuring the rainbow infinity symbol and a timeless Mister Rogers quote. Designed for Autism Acceptance Month, it honors neurodiversity more broadly—offering encouragement and meaningful support to families in an inclusive, thoughtful way.

I imagined the grown-ups of “Daniel Tiger’s Neighborhood” in a playful group chat, swapping preschool travel tips.

This graphic blended character voice with practical advice—making real-world parenting guidance feel warm, relatable, and fun to share.

I created this checklist to help families feel prepared and confident heading into teacher meetings. Clear, encouraging, and easy to save, it turned key questions and reminders into a supportive, parent-friendly tool.

Brand Promotion

Because PBS KIDS loves libraries, I created this post to celebrate all the ways they spark family curiosity. I shaped the concept and messaging, and a designer sourced images and brought it to life—turning appreciation into an engaging, shareable moment.

Inspired by Mister Rogers’ lasting impact, I developed this timeline to highlight key moments in his legacy. I partnered with Fred Rogers Productions to research milestones and source imagery, and a designer transformed it into a visually engaging tribute for families.

Partnering with our designer and product team, I helped develop this graphic to show families how to adjust accessibility settings for videos and games. It translated technical features into simple, empowering steps for inclusive play.

Learning Goals Awareness

Inspired by a popular article, I transformed hands-on road trip craft ideas into a bright, scroll-stopping graphic. It gave families quick, practical inspiration to make long drives more creative and connected.

Pulling guidance from a trusted article, I shaped this graphic to offer reassuring, actionable tips. Designed to help caregivers navigate a common milestone, it kept empathy and preparation front and center.

Working with an autism advisor, I helped shape this graphic to reflect a common experience: wanting to be understood. Drawing from “Carl the Collector,” we highlighted simple, character-modeled tips that empower kids to share about themselves and stay curious about others.

Series Promotion

I developed this summer challenge to connect seasonal activities with priority PBS KIDS shows. The graphic invited families to learn, play, and explore all summer long—blending educational goals with joyful, doable ideas.

Inspired by a “Nature Cat” episode, I developed this playful activity with a talented writer—and it quickly became a cross-platform favorite. A designer transformed our photography into a vibrant social gallery, helping the idea shine across web, email, and social.

This engaging graphic highlighted quirky, memorable moments from select PBS KIDS shows to spark road trip inspiration. It reminded families of beloved characters while encouraging playful connection on the go.

VIDEOS

I concepted, scripted, and prototyped short-form social videos that transformed complex educational topics into accessible, trend-aware storytelling. Collaborating with producers and editors, I built repeatable workflows to test formats, refine creative, and deliver high-performing content across platforms.

Audience Connection

To spotlight an episode of “Arthur” with embedded American Sign Language, I decided a clip from the episode featuring Mister Rogers would be interesting to our audience on YouTube. I partnered with a producer to tailor the clip for social media.

I developed this social video using a trending format to show parents a child using a checklist to get ready for the beach. I provided guidance and feedback provided throughout production. The video highlighted functional text in an everyday moment.

After uncovering behind-the-scenes footage of “Saturday Night Live” cast members discussing the characters they voice on “Nature Cat,” I developed a social-first concept that bridged pop culture with educational media. I managed production and oversaw a producer/editor on the project.

Brand Promotion

To celebrate Tie-Dye Day, I developed a creator-led video concept featuring tie-dye designs inspired by PBS KIDS shows. I partnered with a talented maker to execute the vision, ensuring the final piece reflected brand priorities while modeling hands-on creativity families could replicate at home.

Inspired by a similar Disney post on LinkedIn, I developed the concept for this video to highlight how PBS KIDS producers collaborate to build our neighborhood. I passed the concept and creative brief to an incredible producer who sourced the footage and edited the video.

For the holiday season, I concepted a festive baking video featuring cookies decorated with “ugly sweater” designs inspired by priority PBS KIDS series. Collaborating with a baker/producer, I translated programming strategy into a warm, scroll-stopping seasonal activation that encouraged co-viewing, family traditions, and joyful brand affinity.

Learning Goals Awareness

Using a popular social trend format, I reimagined “What’s in the Box?” as a playful way to introduce computational thinking. The video translated an abstract learning goal into a tangible guessing game, helping caregivers see how problem-solving skills show up in everyday play while keeping the tone light, participatory, and platform-native.

In collaboration with an advisor, I transformed a music-based social trend into an interactive challenge that highlighted algorithms—a core component of computational thinking. By inviting audiences to identify clues within familiar melodies, the video connected entertainment with cognitive skill-building in a way that felt playful, nostalgic, and instantly engaging.

Building on trend culture, I developed a visually driven “painting challenge” concept that illustrated computational thinking through step-by-step creative decision-making. This video emphasized sequencing, planning, and iteration—making invisible cognitive processes visible through art and hands-on experimentation.

Series Promotion

I developed a social video highlighting intentional reasons parents value “Daniel Tiger’s Neighborhood”—from emotional regulation to everyday routines—positioning the show as a trusted parenting ally. I partnered with a producer/editor to create a concise, platform-optimized edit designed to build caregiver affinity and loyalty.

In collaboration with a talented content creator, I developed a social video showing how to create Flores de Papel. The creator filmed and photographed her work so that we could create a video for social media and publish photos on the website.

Our production team added animation and graphics, while I coordinated the process and provided guidance to ensure a clear, engaging final video.

I turned this video clip into a lesson for parents by pointing out helpful parenting tips modeled in a short conversation Carl’s mom has with her son. I worked with an incredible editor who provided feedback on the graphic text.