TIRZAH WEISKOTTEN

CONTENT STRATEGIST & MARKETING INNOVATOR

tirzah.weiskotten@gmail.com | linkedin.com/in/tirzah

Dedicated media leader committed to creating content that inspires curiosity, learning, and community connection. With experience at PBS KIDS and National Geographic, brings expertise in developing innovative, data-informed campaigns that engage diverse audiences and advance organizational missions. Recognized for fostering collaboration, mentoring teams, and producing media that delivers measurable impact and cultural relevance.

PROFESSIONAL EXPERIENCE

SENIOR MANAGER, CONTENT DEVELOPMENT | Public Broadcasting Service, Crystal City, VA
Oct. 2022 — June 2025

Led content development for content marketing strategy across web, email, social, and YouTube—managing editorial calendars, workflows, and cross-functional collaboration to position PBS KIDS as a trusted brand for parents and caregivers.

⦿ Directed 100+ campaigns for parents and caregivers, including six series launches (Carl the Collector, Donkey Hodie, Lyla in the Loop, Rosie’s Rules, Skillsville, Work It Out Wombats!) and seasonal initiatives.

⦿ Refreshed and scaled the PBS KIDS for Parents YouTube channel, driving 2.9K new subscribers, 255K views, 2.3K watch hours, and 58.5K Shorts views in six months on a $200K budget.

⦿ Evolved the monthly email newsletter after a staff reduction—managing platforms, consultants, and workflows while sustaining 40–50% open rates and refining content strategy through performance data.

⦿ Led creative development for the People’s Voice Webby Award–winning Lyla in the Loop campaign, guiding ideation, briefs, and consultants, delivering 680K impressions, 30K engagements, and a 4.45% engagement rate.

VIDEO CONTENT MANAGER | Public Broadcasting Service, Crystal City, VA
Dec. 2019 — Sept. 2022

Oversaw video and digital content development for PBS KIDS for Parents, delivering 100+ videos, articles, and interactive experiences while building a Spanish-language translation workflow to expand reach and improve accessibility.

⦿ Built creator production systems with style guides and creative briefs, scaling to a 35+ writer and 3-translator network, increasing monthly on-brand output by 50% and growing creator diversity from 28% to 42%.

⦿ Directed production of parent and caregiver resources for four PBS KIDS show launches, delivering 60+ new learning activities, refreshing 20+ and revising 30+ for engagement—while managing a $20K budget.

⦿ Produced 28 digital and social videos for four PBS KIDS series on a $200K budget; drove major YouTube growth through cross-promotion, including #CampYouTube 2021, which increased channel views from 11K to 157K in 10 days and a single video from 850 to 86K views.

⦿ Co-produced 4 live webinars during the COVID-19 pandemic, generating 161K+ views and 200% growth in channel views, watch time, and subscribers through live programming, metadata optimization, and YouTube promotion.

VIDEO & NEW MEDIA MANAGER | National Geographic, Washington, DC
May 2015 — Oct. 2019

Directed content strategy, creative development, and distribution for Nat Geo Kids’ digital and streaming platforms, overseeing licensing, workflows, and accessibility to drive engagement and discoverability.

⦿ Launched Nat Geo Kids’ first YouTube strategy, producing 15+ original and franchise-aligned series, growing the channel to 250K subscribers and 57M views, and implementing data-driven metrics to optimize platform growth.

⦿ Produced 20 YouTube-first music videos with Parry Gripp, including a book-supporting video reaching nearly 500K views, diversifying content formats and attracting new audiences.

⦿ Centralized and optimized a 500+ video library, improving searchability, brand consistency, and leveraging rights clearance to unlock international licensing, expand global reach, and generate new revenue opportunities.

⦿ Contributed to content strategy, development, and rights research for Emmy®, Kidscreen, Cynopsis, and Parent’s Choice Award-winning educational programs including Weird But True! and Nat Geo WILD KIDS.

MEDIA MANAGEMENT PROJECT SPECIALIST | National Geographic, Washington, DC
April 2012 — April 2015

Ran day-to-day media operations across video, photography, and editorial platforms, managing three contractors and two interns while overseeing DAM, rights clearance, metadata, and licensing to support global education partners.

⦿ Produced two educator professional-development video series for Coursera (Water: The Essential Resource and FLOW Education), delivering multi-module science courses used by thousands of educators worldwide.

⦿ Streamlined asset and rights workflows for 200+ photo collections and 4,000+ images, improving searchability, accelerating licensing approvals, and shortening education publishing timelines.

⦿ Wrote a weekly National Geographic Education column (20+ posts), turning science and exploration content into standards-aligned classroom resources that improved SEO, educator engagement, and brand visibility.

⦿ Led media operations for the Rocky Mountain National Park Bioblitz, coordinating a 10-person volunteer documentation team to deliver same-day national digital coverage for students and families.

ADDITIONAL ROLES

PROJECT SPECIALIST, PRODUCTION COORDINATOR, PRODUCTION ASSISTANT, and MEDIA FULFILLMENT COORDINATOR | Discovery Communications, Inc., Silver Spring, MD

PUBLIC RELATIONS ASSISTANT | Pope John Paul II Cultural Center, Washington, DC

PHOTOGRAPHIC COORDINATOR | National Geographic Society, Washington, DC

EDUCATION

Bachelor of Arts (BA), Media Studies and Classical Civilization, The Catholic University of America, Washington, DC

TECHNICAL SKILLS

VOLUNTEER EXPERIENCE

DIRECTOR OF DIGITAL | Children’s Media Association, Remote

SOCIAL MEDIA & DIGITAL VOLUNTEER | Age Friendly Windham, Remote

CONTRIBUTING WRITER, EDITOR, SPONSORSHIPS MANAGER | DC Area Mom Blog, Washington, DC

BALL GIRL | Washington Nationals, Washington, DC

COMMUNITY ENGAGEMENT & LITERACY INITIATIVES VOLUNTEER | The Junior League of Washington, Washington, DC

NATIONAL MUSEUM OF NATURAL HISTORY FOSSILAB VOLUNTEER | The Smithsonian Institution, Washington, DC