CONTENT DEVELOPMENT
Collaborative and strategic, my content development approach begins with goals, audience, and scope. At PBS KIDS and National Geographic, I shaped adaptable, cross-platform concepts that maximized impact while keeping storytelling clear, purposeful, and audience-centered.
PBS KIDS
OBJECTIVE
Design and implement a structured content development process to produce multi-platform materials that extend learning beyond the screen, engage parents and caregivers, and uphold PBS KIDS’ mission of curiosity-driven, accessible, and educational content.
SKILLS
Editorial Strategy, Curriculum Alignment, Content Roadmapping, Spanish Translation Operations, Contributor Management, Budget Oversight, Cross-Platform Development
SCOPE
- Led content ideation and concept development across articles, videos, social media graphics, email campaigns, and curriculum-aligned resource bundles.
- Managed editorial calendars, contributor workflows, budgets, and cross-functional collaboration, including launching a Spanish-language content translation workflow.
- Oversaw how content for parents and caregivers could support promotion of show launches and curriculum integration to ensure cohesive learning experiences.
WEBSITE CONTENT
I shaped the editorial strategy and guided content creation to make learning accessible, engaging, and fun. By developing concepts, aligning ideas with learning goals, and collaborating with writers, photographers, designers, and advisors, I turned complex topics into articles, activities, birthday parties, and printables that sparked curiosity for both kids and caregivers.
FEATURED COLLECTIONS
SOCIAL MEDIA CONTENT
I worked alongside the social media team to come up with ideas and shape content that met campaign goals while adapting to platform trends. By developing ideas for videos and graphic posts, I amplified engagement while keeping learning objectives central to every piece.
FEATURED POSTS
NATIONAL GEOGRAPHIC KIDS
OBJECTIVE
Develop and direct platform-native digital content to extend beloved National Geographic Kids franchises, balancing educational priorities, brand integrity, and performance strategy to engage kids worldwide across YouTube, streaming, and web platforms.
SKILLS
Editorial & Content Strategy, Cross-Platform Video Development, Franchise & Series Content Planning, Creative Direction & Concept Development, Digital Production Workflows & Workflow Standardization, Performance Analytics & Audience Insights, Licensing, Rights, and Compliance Management
SCOPE
- Led creative direction and digital content development for 15+ original YouTube series and franchise-aligned extensions.
- Standardized development workflow across Nat Geo Kids Studios to improve focus and enthusiasm to make content tied to existing franchises. Updated deliverables list to include file formats for different digital and streaming platforms, closed captioning files, dynamic thumbnail options, and copy for titles and descriptions.
- Contributed to Emmy- and award-winning program strategies, and translated educational properties into multi-platform video experiences for global audiences.
VIDEO CONTENT
I approached content development as both organizer and storyteller, turning Nat Geo Kids’ legacy of exploration into videos that were curious, bold, and built for kids. I developed cross-platform plans, collaborated with production teams and vendors, and used audience insights and performance data to scale ideas, expand reach, and strengthen engagement.
FEATURED VIDEOS & SERIES
Tirzah Weiskotten 