Hi, I’m Tirzah!
I’m a creative strategist and content leader with more than a decade of experience developing digital media for kids and families at trusted brands including PBS and National Geographic. Passionate about storytelling that sparks curiosity, I’ve led initiatives that translate research-backed insights into engaging, practical resources for caregivers and children, from overseeing parent-facing content strategy at PBS KIDS to launching original YouTube series and expanding digital reach at Nat Geo Kids.
Raised in a small town in Maine where television opened a window to the wider world, I’m driven by a mission to create content that inspires exploration and connection. I live in Washington, D.C. with my husband and three young children, who keep me busy, playful, and endlessly curious.
Topics I care about:
❤️ Children’s Media
❤️ Kids + Screen Time
❤️ Parenting Challenges
❤️ Educational Media
❤️ Science + Nature
❤️ Curiosity + Exploration
❤️ Caregiving
❤️ Alzheimer’s Disease
❤️ Kidney Health
Mission and Focus
I’m a dedicated media leader committed to creating content that inspires curiosity, learning, and community connection. With experience at PBS KIDS and National Geographic, I bring expertise in developing innovative, data-informed campaigns and content that engage diverse audiences and advance organizational missions. I’m recognized for fostering collaboration, mentoring teams, and producing media that delivers measurable impact and cultural relevance.
While my work has been rooted in educational media for kids and families, I’m eager to expand into projects that do more than entertain—work that builds confidence, deepens understanding, and sparks real-world connection.
As both a parent to young children and a caregiver to an aging parent, I’m especially drawn to content that supports people navigating complex seasons of life—from screen time and learning challenges to elder care logistics and affordability stress. I remain deeply passionate about science, conservation, and exploration, particularly creating digital experiences that help audiences look beyond their backyard and better understand the world. I’m excited to collaborate on projects where clarity, credibility, and curiosity matter—and where content can help people feel informed, capable, and a little less alone.
Recognized For
✅ Creating content for diverse audiences of all ages, where I’ve expanded reach and deepened engagement through data-informed storytelling.
✅ Turning complex ideas into engaging, accessible content that sparks curiosity, inspires exploration, and supports life-long learning for diverse audiences.
✅ Building trust and ensure every project is rooted in purpose guided by integrity and thoughtful communication.
✅ Staying open to new ideas, experimenting with emerging platforms, and helping teams develop their skills while achieving organizational goals.
✅ Fostering community, teamwork, and creative partnership by bringing initiative and ownership to every project.
✅ Developing content, leading campaigns, and ensuring stories connect authentically and drive real-world impact.
Accomplishments
🏆 Contributed to award winning content including Lyla in the Loop – Webby Award Winner, Weird But True! TV – Daytime Emmy® Winner and the Nat Geo Kids Block – Kidscreen Award Winner.
🏆 Developed and produced 100+ educational activities and videos that translated complex science topics into accessible, engaging content for families.
🏆 Led YouTube content strategy for National Geographic Kids, launching 15+ original digital series that grew the channel to 250K subscribers and 57M views.
🏆 Spearheaded digital asset management and content workflow systems to improve efficiency in content production and publication.
Tirzah Weiskotten 